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A very important part of the whole work necessary to create a well structured PowerPoint presentation is done before 4 4
the actual slide creation process begins. Presentations need to be very straightforward and logical. It is important you would link 5 5
complex structures and focus on the to represent the available information as clearly as possible. 6 6
Often times you have to decide what is important and what is not. Moreover, you have to organize your information in an enticing way 7 7
so that the viewers' attention builds up and he receives relevant information throughout the whole information. 8 8
In this lesson we will go throughout the information source, highlight the information that we are going to use and order it into slides. 9 9
This approach would allow you to observe the entire thought process behind the presentation that we are going to create. 10 10
Ok. Let's get started 11 11
Here is the Kinemax Case Study PDF that you can download from Course Materials. The document is structured into four main sections: 12 12
"Company overview", "International expansion", "Future plans" and "KPIs & financials" 13 13
Let's go through each of these sections and analyze the available information. 14 14
In "Company overview", we can find a description of the company's business and strategic positioning. In addition to that the 15 15
section includes important information about the financing that was received by a private equity investor. 16 16
This is an important milestone for the company and we will certainly include it in one of the slides. Unfortunately, we don't have any 17 17
information about the current ownership split - how much of the company is owned by its founder 18 18
and what portion is taken by the private equity investors. 19 19
International expansion is an important section, as it provides us with a description of Kinemax's international presence. For example, 20 20
it states that the company acquired a UK based cinema player in late 2010. 21 21
We have a very important table, which provides information regarding the group's legal entity structure, the international markets in which 22 22
each of the subsidiaries operates, the percentage owned by the group and the number 23 23
of employees that each of the group entities has. 24 24
Below this table there is an additional paragraph describing the advantages that derive from Kinemax's international presence. 25 25
The third section is dedicated to the company's future plans. We are greatly facilitated by the fact 26 26
that the paragraph is divided into three separate parts. 27 27
Kinemax plans to continue its growth in Europe, penetrate the South American cinema 28 28
market, introduce innovative service lines in its locations. 29 29
In the last paragraph "KPIs and financials", we find a number of relevant financial performance indicators. It is important to include both the 30 30
short P&L statement and the KPI indicators in our presentation, as these would be of interest to particular types of investors. 31 31
There are a number of KPIs that deserve our attention. The split between cinema revenues 32 32
and other revenues, the average ticket price charged by each of the legal entities, 33 33
the number of cinemas operated by each of the legal entities, 34 34
and a few other important pieces of information. 35 35
Let's think of a way that will allow us to properly structure the information that we have here. We 36 36
can open a PowerPoint file and start brainstorming. 37 37
We have to leave the first page of the presentation for a cover page. 38 38
I'll insert a new Index slide and delete the placeholder. 39 39
We will customize the appearance of this slide. In one of our later videos. Then we have an Index page that will show to the readers of the 40 40
presentation, its contents and the page number of each slide. We can move on with the next slide. 41 41
Ideally, the initial screening of the company contains 5 to 10 slides. We want to provide a sufficient amount of information to our audience 42 42
so that they will be able to decide whether to go ahead and continue analyzing the company. 43 43
Based on what we saw, I propose the following structure: 44 44
1 slide describing the group's structure, 45 45
legal entities % ownership, countries of operation, etc. Furthermore this slide has to 46 46
include an initial description of the company's activities. 47 47
Then we can go ahead and create a timeline slide, in which we will show the important events that have occurred in the company's history. 48 48
Please note that all of these slides I am inserting 49 49
have the structure of the "Content Slide Master" that we created in the previous video. 50 50
Our information source contains relevant information about the company's strategic positioning. 51 51
It is always good to include a simple slide describing the company's business formula. 52 52
Then we can proceed with creating a slide regarding Kinemax's geographical footprint. 53 53
We have a lot of information regarding the international presence of the firm. 54 54
Let's call the slide "Geographical footprint". 55 55
Given that we have detailed information about a number of KPIs for each of the countries of operation of Kinemax, we can summarize such 56 56
information in a table and allow our audience to compare the group's performance in each of the countries in which it operates. 57 57
This slide will be called 58 58
"Country comparison" 59 59
As we saw while going through the information source, there is a specific paragraph dedicated to future growth prospects. 60 60
Let's include a slide in order to properly described these future opportunities. 61 61
The company's short P&L statement is certainly something that is worth inserting 62 62
given that potential investors would be really interested to see how the company's financials developed. 63 63
Let's call the slide "Financials at a glance". 64 64
The last slide that we will insert to the presentation is a summary table, 65 65
in which we will put some of the information that is interesting, but that was not included in the previous slides. 66 66
This is the structure of the document that we will create. 67 67
It is an important step in any presentation that you'll work on. 68 68
The first thing to do when starting a new presentation is to analyze the information that is available, structure it in the right way and then 69 69
decide how you can tell a coherent story to your audience. 70 70
This will do it for now. Thanks for watching!